As the trade deal between Canada and the European Union is signed at a ceremony in Brussels following a bumpy round of shuttle diplomacy, this policy brief suggests that the Comprehensive Economic and Trade Agreement (CETA) would generally be positive for businesses in Canada and Europe and would reinforce the transatlantic alliance between Europe and North America. CETA’s new investor protection mechanism achieves the right balance between protecting business interests and allowing governments to regulate their societies and economies according to their democratic mandates. The policy brief outlines some of the key benefits that have been identified, arguing that CETA is seen as a clear benchmark in trade policy.