All of the sort of extremism, online fights, polarization, not just caused by social media, but this sort of ecosystem contributes to it. So in economics, if something creates these negative social effects, these negative externalities, so to speak, you tend to put a tax on it. The way that we tax smoking, in the same way that we should be taxing carbon emissions, and European countries do. So that's the static case for digital ads being taxed.
The dynamic case, to me, is even more important, because as I've emphasized, I believe technology, especially digital technology and AI, are highly malleable, so they're future direction is very much up for grabs. If a particular type of business model becomes dominant, then it has a disproportionate effect on that future direction. And right now, the most dominant business model in Silicon Valley and beyond, is this digital ad monetized model. It creates no room for alternatives. So if I wanted to enter with a new social media company, that, for example, attempted to do things that have been done somewhat successfully in Taiwan, which creates much more of the public square, more reliable information, how am I going to monetize that? Because if I set up a subscription system, people won't pay for a small platform when there is this free Facebook, Twitter, et cetera. And if I try to redo something like Wikipedia today, that will be impossible. So essentially, the digital ads create a market structure in which alternatives cannot survive.
So the dynamic case is that via digital ads, you don't just discourage this statically harmful thing, but you also make the system more competitive by creating room for alternatives to enter. So for both of these, I think you need a healthy digital tax, so that the revenues that companies raise from digital advertising are taxed something like 20%, 30%. That's of course, a lot of money, and then you can use that money for a lot of things. So one of the things you can use it for is actually have publicly-funded AI research that perhaps targets more beneficial things. We can do more on AI education for regular people, for students, the resources that teachers would need for the more beneficial path that I outlined. That will be a double whammy. But of course, what it would mean, it's that the leading tech companies, Facebook, Google, Microsoft, even Amazon, would lose billions of dollars, tens of billions of dollars in taxes. And of course, there'll be a lot of pushback against that.