Feds paid $19.4-million for public opinion research last year, with Public Health Agency and PCO spending the most

Advanis, Ipsos, and Léger were the top three recipients of Ottawa's research spending last year. These studies have a 'significant impact' on government decisions, says former Conservative policy adviser David Murray.

August 19, 2024

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Ottawa spent $19.4-million on public opinion research contracts in the last fiscal year, purchasing 155 studies for 36 departments, according to data released this month, as per the 23rd Annual Report on Government of Canada Public Opinion Research Activities, released in August.

The Hill Times spoke with Paul Samson, who expressed his skepticism about the
value of public opinion research, particularly in the broader
context of government decision-making. "It is used actively by politicians and their staff and communications people in the government who are the bridge
between the civil service and the political side, and the policy
people generally …

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